Video for Online Marketing

Using Video to Deliver a Compelling Message

Law firms have traditionally relied on word-of-mouth referrals to obtain new clients. The attorney-client relationship was then finalized in a face-to-face meeting.

Nowadays many people rely on printed and online advertising to identify and learn about potential providers of legal services. Without a compelling personal message, they may pass over a printed advertisement and look elsewhere for a law firm who can serve their needs.

FindLaw, a provider of internet marketing strategies for law firms, has developed several new online products — including online video presentations that can be included in a website. These allow an attorney to speak directly to a prospective client as if they were in the same room together.

Using video in your website to deliver a message in your own words can be a successful marketing strategy.

Call Brian Douglass at 803-240-2137 to learn more about FindLaw's video offerings.

A Power that Cannot Be Ignored

Video grabs visitors' attention and drives them to act. According to our studies, consumers visit an average of 4.8 Web sites before choosing a lawyer online. That drops to 1.8 sites when the sites contain a video.

Watch Your Practice Grow

FindLaw's online video solutions help law firms reach more prospects and win more clients. We can help your practice grow by inserting search engine optimized video into your web site, FindLaw attorney profile and elsewhere on the Web.

Increasingly, Web users prefer to get information from video. Online video is an engaging and customer-friendly format. It allows you to introduce yourself and your practice to potential clients in a warm and personal way. In a competitive field, it makes you to stand out from the crowd.

Doing it All for You

FindLaw is a one-stop-shop for online video. From pre-production and filming to distribution, hosting and measurement of results, we can do it all. A FindLaw team comes to your firm for a full day, on-site video shoot. We produce four, one-minute clips, integrate them into your Web site and your Findlaw.com attorney profile, and distribute them to other online video sites. If you would like, you can add your own existing video footage.

Making the Most of What You've Got

Already have video? FindLaw will host and stream up to 10 minutes of client-provided video. We will work with your existing footage to ensure it is reaching the widest possible audience. Your images will be integrated into your Web site and FindLaw profile and distributed to appropriate third-party sites.

Contact a FindLaw Client Development Consultant

Whatever option you choose, you can rely on FindLaw for online law firm videos that deliver results.

To find out more about building your practice using online marketing, call Brian Douglass, your FindLaw Client Development Consultant, at 803-240-2137. Or send an e-mail to arrange for a consultation.

Brian Douglass
FindLaw Client Development Consultant
Phone: 803-240-2137

Serving clients throughout South Carolina, including the Greenville, Columbia, and Charleston metropolitan area.